With Kaspersky, we aim to elevate cybersecurity literacy among gamers. This is an ongoing collaboration that is part of Kaspersky’s global “Fearless Gaming” initiative which aims to support esports organizations and educate gamers about protecting themselves online and offline; cybersecurity stands as a top priority for us, particularly in the world of esports, and we are determined to address this imperative through our partnership.
We had 3 types of unique mini campaigns run for Kaspersky, such as: Fast News, Don’t Get Ganked, and My Gaming Setup, focused on awareness, consideration, and conversion. And we had Kaspersky featured in over 350 different live streams on various platforms through the course of the last 6 months.
Moreover, we over delivered on content across the different social channels which gave Kaspersky over 162 million impressions!
Below is the results of the last 6 months by NASR on social media for Kaspersky.
Partner with NASR
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