Nasr Esports

Kaspersky

Kaspersky has been our partner for over 6 months now. They are a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments, and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as the Cyber Immune solutions to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies, and they help over 220,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com

Overview

With Kaspersky, we aim to elevate cybersecurity literacy among gamers. This is an ongoing collaboration that is part of Kaspersky’s global “Fearless Gaming” initiative which aims to support esports organizations and educate gamers about protecting themselves online and offline; cybersecurity stands as a top priority for us, particularly in the world of esports, and we are determined to address this imperative through our partnership.

The Work

We had 3 types of unique mini campaigns run for Kaspersky, such as: Fast News, Don’t Get Ganked, and My Gaming Setup, focused on awareness, consideration, and conversion. And we had Kaspersky featured in over 350 different live streams on various platforms through the course of the last 6 months.

Moreover, we over delivered on content across the different social channels which gave Kaspersky over 162 million impressions!

The Results

Below is the results of the last 6 months by NASR on social media for Kaspersky.

Combined Channels Impressions
100000
Combined Channels Reach
100000
Combined Channels Views
100000

Partner with NASR

We love our partners and our work closely with them to help them achieve their goals. If you would like to partner with us please fill out this form.